08.01.2021

Elkem Silicones is sponsoring the Industry Leadership & Executive Forum celebrating the 50th AWA Anniversary

AWA, consulting experts to the packaging industry, celebrates 50 years of activity in 2021.  The Silcolease tradename of Elkem Silicones celebrates its 60th year since its first registration by ICI in 1961.  Together, our long industry partnership has seen many changes in the world of packaging and in particular the self-adhesive industry.  This sustainable business relationship now enters an era where a new commitment to sustainable development is part of our DNA.

This year’s “AWA Insights Forum” is dedicated to addressing and creating a dialog on the critical issues leaders and decision makers are facing today, regardless of the company or part of the value chain represented. The focus of the Insights Forum is Sustainability – Innovation – Diversity – Growth – Purpose. Elkem Silicones will be present during this year’s conference as a sponsor and active participant. 

Frédéric Jacquin, Senior Vice President of Elkem Silicones, is joining the event as a keynote speaker to share insights about Elkem regarding “the diversity challenge” and how it provides opportunities for growth and education within the industry globally.

The AWA Insight Forum is a platform providing insights and thought leadership from today’s industry captains and change agents, bringing together CEO’s, Executives, and Experts to provide insights and address key issues, challenges and opportunities for the industry, across the value chain and across the globe.” We are proud that Elkem Silicones is a part of such a great association for all these years.

"The AWA events are great as they bring together decision makers and influencers throughout the value chain", says Nicolas Capron, Silcolease™ Global Business Manager.  He adds, “The leadership forum steps outside the technical and industry specific focus to concentrate on leadership challenges within our industry including collaboration, sustainability, people and value creation through innovation "

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Elkem Silicones Scheduled to Participate at AWA Insight Forum on January 26th, 2021. Find out more at the conference.

Show Highlights

Elkem Silicones was pleased to participate in the recent AWA Insight Forum event on January 26th, 2021, and help celebrate the 50th Anniversary of AWA.  Frédéric Jacquin, Senior Vice President of Elkem Silicones, was able to share some insights into the challenges and benefits that come from working in global silicones company in a presentation called “The Diversity Challenge”. 

Elkem Silicones participated in the AWA Insight Forum on January 26th, 2021 with over 1000 participants registered globally.  AWA’s market-focused presentations around the Paper Film Packaging Converting Industry created an interesting panel discussion and a glimpse into the future of the industry.  The following key topics were discussed:

  • Sustainability
  • Diversity
  • Innovation
  • Growth
  • Purpose

Frédéric Jacquin, Senior Vice President of Elkem Silicones, shared his insights regarding “The Diversity Challenge” and how diversity provides opportunities for growth and education within the industry.   

Diversity requires management acceptance from the top down acknowledging differences and embracing how these differences make us all stronger and unified.

Overall highlights on diversity:

  • Global reach
  • Transparency and sensitivity to listen and align with employees, customers, and markets
  • Acceptance of each culture and their mores

Elkem is a truly global and diverse company with locations across Asia, Europe, North America and South America.  These differences are teaching / learning experiences for all and are exhibited within the Elkem culture, for example, sensitivity to time zones, different culture’s holidays, and acceptable in-country behaviors.

Fred was unable to answer the questions during his session, but we have included his responses below.

  1. Any thoughts on how diversity improves culture? TBA
  2. Is there a positive or negative impact of diversity on overall sustainability (namely environmental) efforts? TBA
  3. How does ELKEM approach the sustainability / circular economy challenge?

At Elkem, we have identified the most material issues as climate or GreenHouseGas (GHG)/CO₂ emissions and the chemical regulatory context.  For GHG, we have excellent upstream performance with extensive use of renewable energy and are pushing further to bio-sourced C without biodiversity impacts. For the future, we will concentrate on reducing fossil fuel dependence by increased “bio” or synthetic organic means. In China, we want to lead the way by early adoption of renewable energy and a holistic resource efficiency approach.  The regulatory context remains a constant challenge and this, just as much as climate, will drive our thinking to select those businesses that will still be our focus in 10 or 15 years’ time.

Highlights from other topics discussed are listed below.

Trends / Insights

  • Asia Pacific (APAC) region is the growth leader for the Paper Film Packaging Converting Industry. APAC continues to experience growth at 2X that of the European and Americas markets
  • Digital printing is now viewed as a competitor to traditional printing instead of an add-on or in addition to
  • Mergers and Acquisitions continue to consolidate the industry
  • Trends driving growth include more regulations and legislation, changing consumer demands, sustainability
  • Flexible packaging growth is outpacing rigid packaging growth
  • Technological advances with materials continue to change the industry, i.e. nanotechnology, biomaterials, smart materials

Growth Opportunities Post-Covid - Pressure sensitive adhesive (PSA) label growth has continued to outpace the US GDP over the past 10 years.

Growth drivers include:

  • E-commerce (consumer goods purchased online)
  • Logistics
  • Aging and single populations (hygiene)
  • Tech – tech transfers
  • Convenience packaging (on-the-go, single serve)
  • Emerging markets
  • Changing regulations
  • Innovation around sustainability

Innovation – Consumers and regulatory legislation are key drivers in the PSA label market.

  • Increase share of renewable materials
  • Focus on recyclability
  • Need to “co-create” involving all partners in the supply chain from raw materials to end user

Insights into the Future – Circular economy concept would work but large CPGs and corporations need to fully embrace

  • “Designer” labels
  • Surface Engineering
  • Specialty die cutting
  • Multi-layer laminates

The panel discussion focused on the topics that main topics that each presenter mentioned in some form or another during their presentation.  These include:

  • Sustainability and recycling
  • Transfer of knowledge to future generations (digital, touch screen)
  • Product and Market innovations
  • Climate change
  • Regulations
  • Raw Material Availability
  • Ability to flex / adapt / change with quickly shifting market dynamics
  • Extended producer responsibility in NA
  • M&A

In closing, the forum engaged leaders within the Paper Film Packaging Converting Industry to discuss their thoughts and insights into trends, emerging markets, future growth and what is leading innovation for the future.  The leaders all agree that sustainability, legislation, consumer demands, luring new generations into the industry, technology, and population demographics will continue to drive growth and future innovations.

About Elkem Silicones 

Elkem Silicones has more than 3,500 employees dedicated to providing silicone solutions with a personal touch that deliver your potential. Elkem Silicones, a division of Elkem, is one of the world’s leading fully integrated silicone suppliers, operating 13 multi-functional manufacturing sites and 13 R&D centers around the globe. Based in Lyon, France, Elkem Silicones offers a full range of silicone technologies for diverse specialty markets including aerospace, automotive, construction, consumer goods, energy, healthcare, paper, personal care and textiles. Elkem Silicones Website

About Elkem ASA 

Founded in 1904, Elkem is one of the world's leading suppliers of silicon-based advanced materials with operations throughout the value chain from quartz to specialty silicones, as well as attractive market positions in specialty ferrosilicon alloys and carbon materials. Elkem is a publicly listed company on the Oslo Stock Exchange (ticker code: ELK) and is headquartered in Oslo. The company has more than 6,370 employees with 29 production sites and an extensive network of sales offices worldwide. In 2019 Elkem had revenues of NOK 22.7 billion. To learn more, please visit Elkem Website